The truth that Matthew Cherry was a large receiver for the Jacksonville Jaguars, Cincinnati Bengals, Carolina Panthers and Baltimore Ravens is the least most fascinating factor about him.
He was a star on the College of Akron, the place he nonetheless holds the varsity report for many yards on punt returns in a season, with 305 in 2003, the identical yr he was named second-team All-Mid-American Convention.
However Cherry gave up the sport in 2007. He walked away from the Ravens, his last group, with a $30,000 pretax settlement for a shoulder damage after being positioned on injured reserve.
His skilled profession lasted about three seasons — a few of it on follow squads, a few of it on a roster. It was time for a pivot.
The settlement cash helped him transfer to Los Angeles, the place he was simply one other child from the Midwest making an attempt to make a go at this Hollywood dream.
He labored at it exhausting. For 12 strong years, together with a stint of unemployment that despatched him again residence to Chicago to reside with mother and pop.
And eventually, his grind paid off — after which some. Cherry is now a TV director, an government at Jordan Peele’s extremely profitable Monkeypaw Productions, serving to to convey a few of Ava DuVernay’s imaginative and prescient to life on CBS’ new restricted collection Purple Line and dealing on an animated brief in partnership with Sony Footage Animation. He is also directing in ABC’s new collection Whiskey Cavalier.
None of this got here straightforward. Not when he arrange fundraising accounts to finance his first function movie. Not when his mom died instantly of an aneurysm — after telling him the earlier night time how proud she was seeing him start to satisfy his goals.
For a very long time, that’s precisely what they have been — goals.
“I actually didn’t even inform individuals I performed ball,” he says now, sitting behind his desk at Peele’s Monkeypaw manufacturing compound within the Hollywood Hills. “I take a look at it how athletes are acquired once they break into music. Individuals all the time roll their eyes like, ‘Ah, Kobe’s making an attempt to do an album,’ or ‘Shaq is making an attempt to do a venture,’ or I keep in mind particularly Allen Iverson, when he tried to drop an album. Athletes are all the time checked out weirdly once they attempt to do one thing outdoors of what they’ve been recognized for, and I used to be all the time acutely aware of that. …
“It helped that I actually wasn’t an enormous identify once I was within the NFL both. It made it simpler simply to be like: ‘Matthew. P.A. [Production assistant] I need to study this from scratch.’ … As a result of individuals could have a notion of you, for no matter purpose. In my expertise, individuals assume that former professional athletes aren’t exhausting staff. Or we simply need stuff handed to us, and we’re not prepared to place within the work and grind for it.”
Matthew Cherry performed briefly for the Baltimore Ravens.
Courtesy Matthew A. Cherry
Cherry grew up on Chicago’s North Aspect, and the primary sport that caught his eye was baseball. He wasn’t a standout athlete, however his dad was an enormous Chicago Cubs fan, so he caught with it. His earliest reminiscence of the game? It was horrible. He couldn’t keep in mind which hand his mitt went on.
However there was all the time a lesson to be discovered.
“I noticed in a short time, should you put the time in and also you follow, you will get higher at it,” he stated.
He additionally was rising. Quickly. He determined to attempt soccer. Though his mother and father have been middle-class, there weren’t sufficient assets for journey groups. However with apply, he turned ok to catch the attention of the coaches at a personal Jesuit faculty within the northern suburbs, Loyola Academy in Wilmette.
“I very a lot felt like Recent Prince of Bel-Air,” Cherry stated of his highschool expertise. “Simply being this child that’s truly from Chicago, a black child, [and] on the time, it was not numerous in any respect. I keep in mind my graduating class, we had 5 black youngsters in a category of 500.”
In fall 1999, he headed off to Akron, Ohio, and by his senior yr he was an All-MAC candidate. Perhaps this pipe dream of enjoying within the NFL — one thing he by no means thought critically about earlier than, as soccer was merely the means to getting a scholarship — might come to fruition?
He wasn’t drafted. And life within the NFL didn’t seem like it appeared within the films, that’s for positive. He was on the apply squad most of his rookie yr, till the Cincinnati Bengals signed him to the lively roster for the final two video games of the 2004 season.
Cherry began considering of a unique plan in 2005. A good friend from school referred to as him earlier than coaching camp of his second season. Cherry had studied broadcasting in school and had labored in campus radio as a music director and on-air character. He interned at a Cleveland radio station.
“Considered one of my guys that I labored with on the Cleveland radio station, he was like, ‘Man, I’m going to L.A. for the BET Awards. Will and Jada are internet hosting. We’re doing a reside distant there. I don’t know what you’re doing, however we’ll allow you to kick it with us if you wish to come out,’ ” he recalled.
“He listens. I don’t know if that comes from being coached, however he listens. And that’s very uncommon for a person on this business.” — Angela Nissel
“Behind my thoughts I used to be already beginning to consider what my Plan B was going to be. As a result of my rookie yr, I acquired minimize and positioned on apply squad, and that was actually the primary time I’d ever handled a state of affairs like that, the place I felt like I used to be ok. However due to a few of the politics round coming in as an undrafted participant, typically when you’re not in the appropriate state of affairs, no matter how nicely you do, you’re not gonna get a shot,” he stated.
Arriving in Los Angeles, “I simply keep in mind my thoughts being blown. The climate. The mountains. The palm timber — but in addition how all the metropolis was simply based mostly off leisure. It was all espresso outlets, individuals in there writing scripts. The print/copy place, they’re speaking a few low cost for headshots and script printing. I used to be like, ‘This complete metropolis revolves round this business. That’s loopy.’ I simply keep in mind getting back from that have simply being actually impressed. And I met this one that knew this different one that knew this different one that had been a part of this program referred to as Streetlights … a nonprofit group that principally helps women and men of shade get jobs as manufacturing assistants.”
Quick-forward to yr three as knowledgeable soccer participant and Cherry is enjoying for the Baltimore Ravens after stints in NFL Europe with Hamburg and within the Canadian Soccer League. He had lived in 9 cities and three nations in that three-year span.
He’d had sufficient. And he was able to see what Hollywood was about. So he obtained into the manufacturing program, and his first job was engaged on Mara Brock Akil’s comedy collection Girlfriends. On his off weeks, he labored on her spinoff collection The Recreation, a few newly minted NFL participant navigating his rookie yr together with his school sweetheart.
He was incomes $300-$400 every week. It was low. However he liked it. This was his movie faculty. He received to see how TV administrators corresponding to Debbie Allen, Sheldon Epps and Salim Akil labored, used digital camera gear, arrange shoots.
His subsequent gig was on NBC’s sci-fi drama Heroes, however this time he took some extracurricular initiative: asking if he might use the digital camera gear on off days to shoot music movies. He’d scour MySpace and attain out to rhythm and blues artists, providing to direct their music movies freed from cost if they might make it out to L.A. He’d provide you with the idea and he’d have the gear — he simply needed an opportunity to inform a narrative. He acquired his first credit score in 2008 directing a video for R&B artist Terry Dexter.
His aspect hustle served him properly. He finally directed music movies for Michelle Williams that includes Beyoncé & Kelly Rowland, Tweet, Jazmine Sullivan, Lalah Hathaway, Kindred the Household Soul, Snoop Dogg, The Overseas Trade, Bilal, N’Dambi, Maysa Leak, Dwele, Najee, Okay’Jon and Chloe x Halle.
Which brings us to now. Cherry has hit the place that he’s labored nonstop for since he arrived in 2007. He’s a artistic government at Monkeypaw. An government producer on the award-winning BlacKkKlansman and a producer on The Final O.G. for TBS, the place he simply directed his first episode of TV.
“I assumed he was going to be a stereotypical, type of misogynist-without-recognizing-it, soccer man,” stated Angela Nissel, the co-executive producer of The Final O.G. “I keep in mind the primary time he was on set. Typically whenever you convey issues up and there are plenty of guys, typically they have a tendency to not hear you. He was the primary one to say, ‘Wow, Ang, I hadn’t considered that perspective. I’m glad we’ve a lady on set.’ He listens. I don’t know if that comes from being coached, however he listens. And that’s very uncommon for a person on this business.”
Cherry’s second stint as a TV director airs Sunday on CBS’ Purple Line, an eight-episode restricted collection about three Chicago households pressured by tragedy to consider how race and racial biases have an effect on their lives. The collection is government produced by DuVernay, who inspired Cherry to write down and direct a movie about his expertise within the NFL years in the past. The end result was The Final Fall, which aired on BET in 2012 after having its world premiere on the SXSW Movie Pageant and receiving an award for greatest screenplay on the American Black Movie Pageant.
Matthew Cherry (left) with Tracy Morgan (proper) on the set of The Final O.G.
Courtesy Matthew A. Cherry
Now, as he thinks about that decade-plus of wrestle, Cherry can smile. He met Peele within the midst of the profitable run of Peele’s Oscar-winning Get Out. Peele appreciated a tweet Cherry tagged him in, began following Cherry and later despatched him a direct message and requested to satisfy him. That was 2017, proper after Peele introduced his first-look general manufacturing cope with Common and Cherry thought perhaps he’d be requested to direct a small-budget movie. As an alternative, Peele needed to rent him. Peele shared with him in that assembly that he was creating an area the place he might proceed what he did with Get Out: inform tales which have a social message and use genres resembling horror, sci-fi and thrillers to make movies and TV which might be enjoyable and commercially viable.
A type of tasks is TBS’s The Final O.G., which stars comic Tracy Morgan as a newly launched felon who’s making an attempt to acclimate himself to society, get to know the twins he by no means knew he fathered and modify to the brand new whitewashed affluence of his previous Brooklyn neighborhood. The collection additionally stars Cedric the Entertainer and Tiffany Haddish.
“Jordan actually has given me that increase. Once I first began working right here, I used to be all the time taking a look at it like, man, what are the alternatives for guiding? Perhaps I can do some exhibits right here and attempt to get that first alternative. And The Final O.G. was all the time on my thoughts … simply actually fell in love with that present. The guts that it has, seeing Tracy in a method you’ve by no means seen him earlier than,” Cherry stated.
And for what it’s value, we’ve by no means seen Cherry like this earlier than both. He’s within the zone. And there doesn’t look like a slowdown anytime quickly.
“It simply actually felt like all these 10-plus years of being in L.A. and struggling, and dwelling out of my automotive sooner or later, all these belongings you would do exactly to remain in L.A., keep within the recreation … should you might simply keep right here lengthy sufficient, you may be capable of make it,” he stated.
He did that as a highschool soccer participant making an attempt to get a university scholarship. He discovered it when he was struggling within the NFL and knew he wanted to pivot.
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And now, he’s figured it out in Hollywood. That adolescence lesson was key.
“It truly is an athlete factor,” he stated. “I might even return additional to that first time I picked up a baseball glove and put it on the flawed hand. With the ability to see progress is one thing as an athlete that’s in all probability been crucial factor. Understanding that in case you work exhausting sufficient, for those who simply stick it out lengthy sufficient, you’ll get your shot.
“After which once you get your shot, you gotta take it. Or you must return to the bench. And that’s simply all the time been a factor that’s been with me. I by no means felt like I had any alternatives that have been simply given to me. I’ve all the time needed to create my very own alternative or give my very own look or attempt to determine it out myself. And I simply assume, fortunately it’s labored up to now. And I feel that’s the most important factor about being an athlete, is with the ability to set a objective and understanding in case you work exhausting sufficient, you’ll be able to attain that aim for positive.”