Design design on a dime Design on a Dime 2019 Fashion Featured housing works interior design Interior Designer Saudah Saleem

Saudah Saleem Brings Her Signature Bold Palette to Housing Works’ Design on a Dime

Design by Saudah Saleem for Housing Works

Saudah Saleem’s interiors are infused with saturated shade, cultural parts, partaking paintings, and delightful designs melding types, textures, and finishes. Saleem lately provided her skills to Housing Works’ Design on a Dime, creating a visible masterpiece that introduced attendees again, many times—together with this Downtown editor. Under, Saleem agreed to share all the things from her course of and design type to ideas for fellow designers hoping to quickly embark on their first Design on a Dime Expertise. We hope you benefit from the dialog as a lot as we did!

Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Saudah Saleem.

Downtown: Was this your first time making a sales space for Housing Works’ Design on a Dime? What was the expertise like for you? 

Saudah Saleem: That is truly my second yr collaborating as a featured designer at Design on a Dime. Housing Works offers designers such a singular alternative to share our time, expertise and design views as a part of this superb annual fundraising occasion. We spend months, days, and hours of planning to make our design visions come to life for this one very particular night. 

As a returning designer, my expertise was vastly
totally different from my first time round. This yr, as a result of I knew what to anticipate,
I discovered myself capable of loosen up a bit and benefit from the course of much more.

Downtown: How would you describe your sales space? What was the theme?

SS: My sales space mixed my love of daring shade, cultural affect, and trend with sample, luxe textiles (like velvets and furs), and complicated detailing (did you see the tufting on the couch or the Mongolian fur on the custom stools?!) to create what I referred to as Soulful Luxe. My objective for the vignette design was to include touches of tradition, luxurious and a way of favor in a approach that was eye catching and reflective of a up to date way of life.

Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem.

Downtown: We fell in love with every thing about your sales space. The place did you supply every part included?

SS: Wow, thanks a lot! It was an actual pleasure to place collectively. I liked mixing African-inspired and trendy luxe types to create this look. I used distributors and types that I completely love. What made creating the area much more particular was the truth that, aside from a couple of distributors, all the items I used have been from both lady owned/operated or minority owned institutions. 

Wallpaper : Mitchell Black
Artwork: Rachel Stewart Artwork, Brooklyn Dolly, Minted
Rug & Fur Pillows: Nourison
Teak Slice Espresso Desk: Phillips Assortment
Black and White Wearstler Pillows: Motif Pillows
Inexperienced Velvet Pillows: Arianna Belle
Glass Marble Finish Desk, Purple Upholstered Bench, Bluetooth Report Gamers: Ultimate Reduce NJ
Couch/White Chairs: TOV Furnishings
Barstools: Dowel Furnishings
Lighting Sconces: Dunes and Duchess
Mirror: Made Items
Vases/African Accents: Chairish
Brushstroke Lamp: Janna Bek
Brass and Marble Desk Lamp, Navy Ottoman with Gold Trim: Mod

Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works' Design on a Dime. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: Are you able to inform us about your design fashion and the way it influenced the way you approached your sales space?

SS: My signature design fashion infuses vivid shade and a mixture of each conventional and
eclectic design parts to create an aesthetic that’s inspiring and complicated
but approachable.

The areas I design virtually all the time embrace
daring shade, a mixture of finishes, and a nod to trend and tradition. Whereas that
sometimes makes for a enjoyable and visually fascinating area, this yr I needed to
present that utilizing these parts might additionally create an area that’s fairly
refined and opulent.  I needed to
create an area that combined trendy luxe with curated and cultural parts. Creating
a well-appointed area is extra than simply adorning it with cool items, it’s
figuring out these items, their story, their historical past/which means after which utilizing
them in a means that connects with individuals. 
Every distinctive piece I used within the vignette was curated not just for its
bodily magnificence but in addition for its capability to resonate and invoke a sense or
temper. 

It’s additionally essential to me to design
areas that aren’t solely lovely to take a look at but in addition snug and
accessible. I feel I completed that right here.

This yr I used to be blessed to work with some amazingly beneficiant donors.  From the fabulously wealthy pink Karma rug donated by Nourison to the beautiful blue velvet channel again Aviator couch and cream and gold accent chairs offered by TOV Furnishings, my vignette was crammed with daring assertion making items.  The beautiful graphic black and white print Mitchell Black wallpaper was a crowd favourite and offered the right backdrop for the paintings by Brooklyn Dolly and Rachel Stewart Artwork.  Sprinkled all through the vignette have been extra nods to tradition and style, just like the beautiful outsized African feathered necklace and African glass beads from Chairish, a various assortment of trend books that included CHANEL, Seventies Glamour, and The Coveteur, and the pair of Mongolian fur-trimmed ottomans from TUFT. 

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc.Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc.Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: How would you describe the method to a designer who has not but participated? What recommendation would you give them?

SS: The entire course of could be a bit daunting initially however the advantages of collaborating are past rewarding. There are many logistics to be thought-about (contacting distributors, arranging shipments and deliveries, making a cohesive look from items donated from quite a lot of sources).  My recommendation to incoming designers can be that though, as designers, we satisfaction ourselves on staying true to our preliminary visions, with DOAD, it’s a must to permit your self to be versatile within the course of. We rely closely on the generosity of donors. As such, there could also be occasions when the product you need to use just isn’t out there. These situations require you to assume in your toes and keep versatile. All the time consider a plan B or an alternate look you possibly can execute.

Recommendation:

  • Begin asking for donations early on. If there’s an merchandise you actually need to function in your vignette or a model you’ve been dying to work with, go for it! Attain out to distributors and share Housing Works’ superb mission on ending AIDS and homelessness. You’d be stunned how many individuals need to give again and are prepared to generously donate to such an ideal trigger.
  • Assume forward! As you’re planning the set up of your area, attempt to anticipate each one of the best, and the worst case situations. All the time have a plan B!
  • Take note of the deadlines!
  • Don’t hesitate to succeed in out to designers and creatives who’ve beforehand participated.

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: Are you able to share any of the warfare tales in getting the sales space truly arrange? How a lot time do you must get all of it executed?

SS: Though we plan for months main as much as the occasion, we’ve got a really brief time period to truly set up our areas. We’re allotted a complete of 13 hours to primarily rework a totally empty field into a totally designed, curated, and styled area. So, it’s a bit chaotic, and it’s undoubtedly an all-hands on deck kind of state of affairs. Along with calling in assist from tradesmen, I referred to as on pals to assist with the whole lot from unboxing to creating runs to the flower district for recent florals.

Downtown: Do you’ve gotten any behind the scenes tales you’ll be able to share?

SS: I used to be born and raised in NYC, however I’m based mostly in Maryland now. So juggling the on a regular basis duties that include being a mother of 5 and the logistics of planning an extended distance design and set up with so many shifting items could be a problem. 

Attendees get to see the superbly styled areas on opening night time, however know little of the behind the scenes craziness that goes on simply hours earlier than the large night time. In the course of the set up, I used to be fielding calls from everybody from the varsity nurse, my toddler eager to FaceTime me to point out me her newest unicorn drawing, to my college-aged daughter on the lookout for recommendation on what to put on. In the meantime, the wallpaper installer knowledgeable me that the wallpaper I’d been ready all day to have put up wouldn’t have the ability to occur till day two of set up, throwing a monkey wrench in my plan to have the majority of the set up of my area put in on day one occasions proper?

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: What’s one merchandise in your sales space you would like you possibly can have taken house your self?

SS: Oh my goodness! There have been so many items that spoke to me in my vignette. I might like to have taken house that beautiful blue Aviator couch from TOV! The wealthy shade, tufted element and the Lucite ft have been giving full on luxe vibes.

Downtown:
What have been a few your favourite cubicles and why?

SS: Designers actually purchased their A recreation this yr! There have been so many superb thoughtfully
designed areas. A number of private favorites have been:

  • Halden Interiors (serene, trendy natural really feel with cultural influences and a lot texture)
  • Bailey Li (Her area spoke to the really transformative powers of a designer’s ingenuity. Her custom-painted metallic completed partitions have been beautiful. Each piece in her area had a singular story of its personal but she was capable of visually join each bit to at least one one other.)
  • Beth Diana Smith (the best way the lighting twinkled towards the items in her vignette felt completely magical. Beloved the jewel tones juxtaposed towards these brass accents.)

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.

Downtown: Would you take part in DOAD once more and in that case, why? Do you’ve an concept of what your sales space would seem like?

SS: Completely! It’s such a tremendous alternative to offer again. I haven’t began engaged on what my sales space will seem like subsequent yr, however you’ll be able to all the time rely on me for a contemporary mixture of shade, sample, and curated international items!

Downtown: What has been one of the crucial rewarding features of collaborating in DOAD?

SS: Considered one of my favourite elements of this occasion is the gorgeous
relationships cultivated with different designers as we work alongside each other.
Sure, we’re all targeted on presenting our greatest, however there’s additionally this
collective spirit of help and comradery amongst the designers. Lending one
one other a serving to hand, sharing assets, giving styling recommendation, and even
splitting dinner orders are all a part of the expertise that makes this occasion so
memorable.

The reward is two-fold. There’s
the sweetness within the bond that’s created with fellow designers, after which there’s
the reward in know that this lovely expertise we’ve been blessed to
take part in immediately impacts and advantages the lives of so many. This yr,
greater than $1.1 million was raised in help of this effort. Speak about giving
again!

Downtown: What’s subsequent for you?

SS: It’ll be a busy summer time. I’m presently engaged on shopper tasks in NYC and Virginia in addition to planning on doing one other design occasion in NYC in August.

Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works' Design on a Dime event in nyc. Design by Saudah Saleem for Housing Works’ Design on a Dime.

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