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The story behind Giannis Antetokounmpo’s first Nike signature sneaker — The Undefeated

The story behind Giannis Antetokounmpo’s first Nike signature sneaker — The Undefeated

ATHENS, Greece — The fitness center sits on the east aspect of central Athens within the densely populated suburb of Zografou. Nestled between collections of ample timber is a set of stairs resulting in a ground-level entrance, the place a small foyer provides strategy to the double doorways of a basketball courtroom. Behind them is the place certainly one of basketball’s best-kept secrets and techniques as soon as hooped.

It’s the place all of it started for a 12-year-old child by the identify of Γιάννης Αντεκουντούμπου.

Lengthy earlier than the world knew him as Giannis Antetokounmpo — the Eurostepping Greek Freak with the 6-foot-11, 242-pound physique and legendary athleticism — the reigning NBA MVP performed on the residence of Filathlitikos Basketball Membership.

“He was like a cricket,” says Takis Zivas, head coach of Filathlitikos B.C., Antetokounmpo’s first group. “His legs have been immense, however his torso was small compared to the remainder of the physique.” Zivas, a slender man sporting years of teaching beneath his eyes, nonetheless remembers the primary time Antetokounmpo got here into his health club. “I simply hadn’t seen a child like that earlier than,” he says. “His eyes, they have been shining.”

Antetokounmpo discovered the sport of basketball on the aged hardwood of Filathlitikos’ courtroom, its measurements, notably in width, extra becoming of a small soccer subject. The 2 unique hoops that when hung from the fitness center’s ceiling have been retired and completely raised to the rafters. A pair of stanchions took their place and now maintain baskets with rims slowly starting to rust. Atop one sideline, a wall of cloudy home windows permits the highly effective solar to creep inside. Within the coronary heart of summer time, not even the 5 towering air-conditioning models mounted all through the area can overcome the scorching warmth after a number of journeys up and down the ground.

For 2 years, Antetokounmpo educated right here a number of occasions a day earlier than being chosen to hitch Filathlitikos’ youth workforce. Zivas drilled the child in any respect ranges of the membership, together with with the ladies’s staff, whereas educating him to navigate the courtroom as some extent guard with velocity and self-discipline. At 14, he started enjoying with the lads’s group. After his two eventual brokers got here to see the phenom for themselves, they began to unfold the gospel of his loopy potential. By the point Antetokounmpo was 17, chairs have been lined up towards the wall on the close to sideline for throngs of NBA scouts, basic managers and house owners to observe the promising prospect work out.

“The best way Giannis would see issues from a younger age, the best way he was so critical about issues, the best way he perceived … he had a unique mentality than everyone else,” says Thanasis Antetokounmpo, Giannis’ older brother and former Filathlitikos teammate. “Like, ‘Pay attention, I do know I’m enjoying on this fitness center, however I’m working to be within the NBA … as a result of I do know, sooner or later, I’m gonna be within the NBA. And once I play within the NBA, I’m gonna be prepared.’ ”

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Greater than a decade after he walked by means of the constructing’s doorways for the primary time, Antetokounmpo, now an All-NBA ahead for the Milwaukee Bucks, returned because the NBA’s newly minted MVP. On the finish of June, 5 days after he was introduced with the Maurice Podoloff Trophy and delivered a tearful MVP acceptance speech, Antetokounmpo arrived at his childhood health club in Zografou, walked onto the courtroom and took a seat in a chair too small for him means again then and even smaller for him now.

Leaning between his lengthy legs, he started tying the laces of a brand new pair of sneakers: orange and navy Nikes, with an interlocking “GA” emblem on the tongue and one other emblem on the heel intertwining No. 34 with the flag of Greece.

They’re referred to as the Nike Zoom Freak 1s — Antetokoumpo’s debut signature sneaker. At 24 years previous, he’s the primary worldwide basketball participant to obtain his personal Nike shoe. A distinction that isn’t misplaced upon him.

“I needed my shoe to principally introduce me and my household to the world,” says Antetokounmpo. The outer midsoles of every sneaker function the names of his mother and father: his mom, Veronica, and late father, Charles, who emigrated collectively from Nigeria to Greece within the early 1990s to offer a greater life for his or her boys. Inscribed on the soles of every shoe’s heel are the names of Antetokounmpo’s 4 brothers: Francis, Thanasis, Kostas and Alex.

“I needed a handsome shoe that would inform a narrative that a child might relate to,” he continues. “A shoe that would make a child work exhausting. A shoe that would make a child consider in his dream.”

It’s a shoe he by no means might’ve imagined, in his wildest goals, calling his personal. Not when his story started again in Greece, inside this fitness center, the place the sneakers he laced up didn’t even belong to him.

Giannis Antetokounmpo coaching within the black/white colorway of his Nike Zoom Freak 1, which launched on July 10.


Initially, it took some persuading to get younger Giannis on a basketball courtroom. He dreamed of turning into a soccer participant like his father as soon as was again in Nigeria. However Giannis completely adored his older brother, Thanasis, and needed to spend as a lot time with him as he might. Lengthy story brief: “I didn’t select basketball,” Giannis says. “Thanasis selected basketball.”

The sport isn’t the one factor Thanasis launched to his little brother.

When Thanasis was 17, he signed a professional contract to play with Maroussi within the prime division of the Greek Basketball League, and the membership blessed him with a couple of pairs of free sneakers.

Giannis will always remember the day Thanasis returned house with bins containing prized possessions that had been exhausting to return by throughout their childhood. To offer for his or her household, Charles labored as a handyman and Veronica bought items on the streets of Athens, typically joined by their sons. “Our mother and father gave us no matter that they had, and it received the job finished,” Thanasis says. “However we didn’t have some huge cash.”

So basketball footwear, particularly new ones, have been a luxurious.

“I keep in mind … he had a pair of those Kobes,” Giannis says. “These are the footwear I needed.” However Thanasis huge bro’d Giannis, calling dibs on a coveted purple and white pair of Kobe Bryant’s signature Nike Kobe 4s. “Thanasis was like, ‘You’ll be able to have the ugly pair,’ ” Giannis recollects, “the heavy ones.” In fact, the youthful Antetokounmpo brother accepted the sneakers and performed in them. However he additionally plotted a approach to get his ft in these Kobes.

When Thanasis fell asleep, or left the footwear at residence, Giannis would take them to go follow. He’d make the trek from his household’s house within the Sepolia neighborhood of northwest Athens to the Filathlitikos health club in Zografou. The journey was roughly four miles on foot every approach, however lacing up the Kobe 4s was value each step and little bit of wrath he’d face from Thanasis when he came upon his little brother was sporting his footwear.

“Thanasis used to get mad at me,” Giannis says. “He was like, ‘No, man. These are my footwear. I really like these footwear. Don’t make them soiled. Don’t use them.’ ”

Giannis Antetokounmpo (left) needed his first Nike signature shoe to inform his household’s story. Right here, he’s pictured together with his father, Charles and his brothers Thanasis (prime), Kostas (proper) and Alex (middle). All of their names are included into the design of the Nike Zoom Freak 1.

Courtesy of Nike

Their father, Charles, overheard the boys’ change and interjected. “My dad got here out and was like, ‘That’s your youthful brother. You’ve gotta share footwear with him. If he needs to put on them, he can put on them. It’s not like we’ve a bunch of footwear,’ ” Giannis remembers. “That’s when me and Thanasis began sharing footwear.”

The Antetokounmpo household ultimately moved nearer to Zografou, the place each Giannis and Thanasis performed for Filathlitikos. Quickly afterward, sharing sneakers, which began out of necessity, turned a apply that the 2 brothers — separated in age by two years, 4 months and 18 days — perfected. Giannis would play within the footwear first for the membership’s under-16 staff. After his recreation ended, he’d give them to Thanasis, who’d put on the already sweaty kicks towards fellow 17- and 18-year-olds. Once they have been enjoying at totally different ranges, the routine was straightforward. However Giannis stored rising, and his recreation stored enhancing, permitting him the chance to start out enjoying up in Thanasis’ age group. Sharing the identical sneakers in the identical recreation introduced a special problem. It meant Giannis and Thanasis couldn’t be on the courtroom collectively.

“I do know lots of people would say, ‘Man, that’s exhausting.’ Nevertheless it was truly actually enjoyable, to be trustworthy with you,” Thanasis says. “We’d get to play quarter by quarter. If we would like a cease, if we’d like protection … a basket, I sub out, he places on the footwear, he subs in. … We nonetheless beat them, and the opposite youngsters are annoyed like, ‘We’re dropping to some guys who don’t even have footwear.’ ”

In the future again in 2011, Thanasis pulled as much as Ministry of Concrete, a sneaker and streetwear boutique in Athens, in quest of new kicks for off the courtroom. He’d saved up a bit of bit of cash, and the shop’s proprietor, Alex Segiet, gave him a deal on a pair of high-top Nike Dunks. “I had that one pair of sneakers for 3 years,” says Thanasis, who speaks gratefully, as if the footwear lasted him an eternity. “I keep in mind he was so fascinated by the footwear,” recollects Segiet, who cherishes that transaction from a number of years in the past for an additional cause. It was the primary time he had ever heard about Giannis.

“Thanasis stated he would deliver his youthful brother, as soon as they received the cash, and purchase one other pair,” Segiet says.

Giannis by no means made it into the shop. He had different methods to seek for sneakers.

“I used to be like, ‘OK, that is loopy … I could be like Kobe, KD, LeBron, all these guys which have their very own signature shoe, and play with it within the recreation.’ I used to be actually, actually glad.” — Giannis Antetokounmpo

“There was a interval the place he was operating round to seek out Jordans,” remembers Zivas. However Giannis would put on something he might discover. And he made most of his inquiries inside Filathlitikos’ fitness center.

“I used to be simply searching down footwear from teammates,” he says. “After follow, I’d go as much as them and ask, ‘Are you completed with these? Do you continue to need these?’ They have been like, ‘C’mon, Giannis … however OK,’ and take them off their ft. ‘You’ll be able to have them.’ I had nice teammates rising up. They took care of me like I used to be their youthful brother. There was plenty of different households and youngsters on the market that had it approach worse than me.”

Measurement didn’t matter to Giannis — particularly if somebody was gracious sufficient to offer him a pair of footwear. “To this present day … I’m so embarrassed by my toes. They’re curled up as a result of … there was a time that I wore footwear two sizes smaller,” he says. “And there have been occasions that I wore approach greater footwear. It was higher than sporting a measurement smaller.”

When Antetokounmpo was chosen by the Milwaukee Bucks with the 15th general decide within the 2013 NBA draft, he owned 10 or 12 pairs of sneakers. However that was about to vary. Earlier than his rookie season, he took the one supply he acquired for a shoe deal. It simply so occurred to return from the corporate that made his favourite pair of kicks to hoop in as a child.

“Nike was the one firm that took an opportunity on me,” he says. “There have been different corporations that didn’t care to signal me. … I wasn’t on the record … however individuals from Nike got here in and stated, ‘We’re gonna get that man. We’re gonna deal with him and his household.’ That meant rather a lot.”

Antetokounmpo’s dozen-pair assortment shortly expanded exponentially. “He was so comfortable,” Thanasis says, “like, ‘Man, I can hold this shoe, I can put on this one, I can change it up each recreation …’ I felt like he actually liked it.” One or two storage models at his condominium in Milwaukee turned to 6 or seven, all stacked with bins of sneakers. “I acquired, like, Three,000, four,000 pairs of footwear,” says Antetokounmpo, who up to now yr moved into his first home, the place he now has a sneaker closet. “And you already know what’s the craziest factor? I don’t even put on them. I put on like 10 or 15 of them.”

One thing else that hasn’t modified, which he admits with a tiny sense of delight: “I’ve by no means bought basketball sneakers, to today — ever.”

Rising up, Giannis Antetokounmpo shared basketball footwear together with his older brother, Thanasis. Now he has his personal.


In late September 2017, Antetokounmpo and his household met Nike at a downtown Milwaukee lodge. Antetokounmpo was coming off a 2016-17 season by which he averaged 22.9 factors, eight.eight rebounds and 5.four assists and dropped 30 factors in his first All-Star Recreation whereas sporting a pair of Kobe 10s. Nike pitched Antetokounmpo on a contract extension with a presentation targeted on him turning into simply the 22nd basketball participant in firm historical past to obtain a signature sneaker — and, much more monumental, Nike Basketball’s first signature athlete born and raised outdoors of america.

Antetokounmpo couldn’t consider it.

“That’s when it hit me. I used to be like, ‘OK, that is loopy … I could be like Kobe, KD, LeBron, all these guys which have their very own signature shoe, and play with it within the recreation.’ I used to be actually, actually comfortable.” He additionally couldn’t assist however assume again to his humble beginnings in Greece. “As a child, rising up, I by no means thought, I’m gonna have my very own signature shoe. I by no means needed to have my very own signature shoe. … That wasn’t a objective or dream of mine.”

However he doesn’t query how he arrived on the alternative.

“I do know why,” he says. “I labored my a– off.”

In November 2017, Antetokounmpo re-signed with Nike.

Household. Loyalty. Legacy. Excited to announce my long-term partnership with @NikeBasketball #FamilyOverEverything @Thanasis_ante43

— Giannis Antetokounmpo (@Giannis_An34) November 7, 2017

“I needed to act prefer it was a troublesome choice. There have been a variety of different corporations that have been prepared to offer me some huge cash, supply me a variety of stuff,” Antetokounmpo says. He turned down pitches from Li-Ning and Adidas (whose courting included sending him a whole truck filled with free sneakers). “On the finish of the day, I gotta keep loyal to the individuals who helped me. I needed to construct a model from what I began. … That’s who I’m as an individual. Deep down in my coronary heart, I do know I made the proper determination.”

Weeks after the announcement of a long-term partnership, the 18-month design strategy of the Zoom Freak 1 started. Antetokounmpo went to Nike headquarters in Beaverton, Oregon, for a brainstorming session with a 15-person product workforce consisting of designers, engineers, put on testers and specialists in supplies, coloring and advertising. He additionally met Kevin Dodson, Nike’s international vice chairman of basketball footwear, for the primary time.

“The factor that stands out to me was simply engagement,” Dodson says. “He was in from the second we sat down. He was targeted. He introduced out a pocket book to start out taking notes intimately, which I’ve by no means seen earlier than. Simply from that second, we felt snug. Like, ‘OK, we’ve a associate right here that desires to provide all the things he’s obtained, so we’re gonna give every thing we’ve acquired.’ ”

Antetokounmpo expressed what he hoped for out of his first shoe: dependable traction similar to what’s discovered all through Kyrie Irving’s signature line, the identical forefoot really feel of the Kobe 10, and the identical higher form and match because the beloved Kobe 4s he wore as a child in Greece with Thanasis. He needed his first shoe to characterize house and, most significantly, household.

“We all the time attempt to work in actually particular particulars to the athletes,” Dodson says. “We’ll at occasions as a staff go to them and say, ‘Hey, is there something particular you need us to have on a shoe?’ ”

An early sketch from the 18-month design strategy of the Nike Zoom Freak 1.


Antetokounmpo had a phrase in thoughts, “I Am My Father’s Legacy,” which is included into the traction sample on the soles of the sneakers in honor of the household patriarch, who died of a coronary heart assault in 2017 on the age of 54, six weeks earlier than Giannis re-signed with Nike.

“I needed my dad to be remembered. I needed individuals to know that he left a legacy behind,” Antetokounmpo says. “The one factor he cared about was his youngsters. We’re his legacy. His legacy lives inside us, me and my brothers. We take satisfaction in that. Each shoe I make, that phrase is all the time gonna be there. It’s not going nowhere. … I do know he’s wanting from above and actually proud of … the best way the shoe got here out.”

Thanasis, who lately signed a two-year cope with the Bucks to play alongside Giannis, was the final brother to see the ultimate product. He’d spent a lot of the previous two years enjoying in Greece whereas Nike labored on the Zoom Freak 1 and went to Milwaukee a number of days earlier than Giannis was named MVP.

“I walked in my room and I used to be like, ‘What sort of footwear are these?’ ” Thanasis says. “It was a special field. I’d by no means seen it. So I opened it, and I see the shoe. I used to be so excited as a result of it seemed so elegant and cozy and highly effective.”

It was solely proper that Giannis returned house to Greece to debut his first signature sneaker — in Athens’ historic constructing of Zappeion, a round, open-aired atrium is surrounded by three dozen columns and busts of goddesses. In 1896, the venue hosted the fencing competitors of the primary trendy Olympic Video games. Greater than 120 years later, Nike constructed out the area to unveil the Zoom Freak 1 and its first three fashions: a primary black-and-white model; the “Roses” version, designed in pink, white and gold, his father’s three favourite colours; and the orange and navy “All Bros” colorway, which turned the primary to hit retail on June 28, as a tribute to the robust bond of the “Antetokounbros.”

And, on the particular request of Giannis, the Zoom Freak 1 within reason priced at $120 a pair.

“Individuals are ready for the shoe like gnats,” Segiet says. “That has by no means, ever, ever occurred earlier than out there. I’m fairly positive that wherever it’s being launched, at any retailer within the nation, it’s getting bought out instantly. Who wouldn’t wish to have a pair of their closet? It’s the shoe of our native hero.”

A photograph of Giannis sporting the Kobe 4s that hangs within the foyer of the Filathlitikos’ health club.

Aaron Dodson

Inside Filathlitikos’ fitness center, behind one basket hangs an enormous banner depicting Antetokounmpo gliding for a dunk in his Zoom Freak 1s, overlaid by Nike’s iconic white script: “Destiny can begin you on the backside. Goals can take you to the highest.” The picture celebrates what could be the best week of Antetokounmpo’s life, which started with an MVP trophy and ended with a signature shoe.

“All of us dreamed of him having an awesome profession and enjoying on a excessive degree,” Zivas stated. “Immediately, he’s the motivation for younger youngsters to be concerned in basketball, to be comfortable, and hopefully they’ll be capable of obtain issues sporting Giannis’ footwear.”

Nike’s banner is positioned subsequent to some others put up by the membership to honor the three Antetokounmpo brothers who’ve reached the NBA: Giannis, Thanasis and Kostas. At some point quickly, an image of their youngest brother, Alex, now 17, will be a part of theirs on the wall of Filathlitikos’ courtroom. 4 of the “AntetokounBros” — which can take over as the brand new identify of the health club, Zografou mayor Vassilis Thodas introduced the day the “All Bros” Nike Zoom Freak 1 dropped.

Within the foyer, on a wall proper outdoors the courtroom, hangs a set of previous workforce portraits. Positioned within the middle of a giant picket body is a grainy photograph from the membership’s 2010-11 season. A better look reveals a younger but acquainted face, sitting second from the left on the primary row of gamers. A thin child sporting a saggy black T-shirt underneath his pink basketball jersey with knees standing taller than these of the teammates on both aspect of him.

On the ft of the then-16-year-old Giannis are the footwear he used to steal from his older brother Thanasis — the purple and white Kobe 4s that helped begin his journey from this small fitness center to basketball’s largest stage.

In February, Giannis Sharpie’d, “Thanasis Thanks For Sharing,” on a pair of these Kobes that Nike had specifically remade for him in his measurement 16 to put on for the NBA All-Star Recreation.

“Thanasis thanks for sharing” @Giannis_An34 tells a narrative of his brother @Thanasis_ante43 sharing basketball footwear once they have been youngsters. #ThisIsWhyWePlay #NBAKicks

— NBA KICKS (@NBAKicks) February 18, 2019

“I truly obtained actually emotional. He made me keep in mind,” Thanasis says. “Everyone was asking me, ‘ … Thansasis, you noticed what your brother wrote?’ That was our first legit, very nice shoe. I informed everyone that.”

Early in his NBA profession, Giannis additionally had an opportunity to share a pair of footwear.

After Giannis was drafted by the Bucks in 2013, his household got here to stay with him. Giannis would all the time take then-12-year-old Alex to basketball follow, like Thanasis used to do with him, and he additionally did with Kostas. As soon as, after Alex’s follow, Giannis took discover of one other child leaving the health club.

“Alex on the time was 6-foot. This child was like 6-6,” Giannis remembers. “He was big and large. He got here out, and I noticed his pair of footwear. They have been previous. I’m not saying that they had holes on them, however they weren’t new. They have been virtually ripped aside.”

“I needed a handsome shoe that would inform a narrative that a child might relate to. A shoe that would make a child work onerous. A shoe that would make a child consider in his dream.” — Giannis Antetokounmpo

If anybody might relate to that child, it was Giannis. He considered what number of occasions he needed to muster the braveness to ask somebody for sneakers. There was no disgrace within the hustle, however what was it wish to be on the opposite aspect of the change?

“I advised the child, ‘Subsequent time I come, I’ll ensure I’ll get you some sneakers.’ ”

Positive sufficient, he fulfilled his promise.

“I had two pairs of footwear. I gave them to him, and he was so, so glad …,” Giannis says. “What individuals used to do for me, I did it for him. … That was the primary time I used to be within the spot the place I might do this.

“Lots of people, you give them stuff they usually may … take it without any consideration. However numerous youngsters don’t take it without any consideration. I didn’t take it as a right.”

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Giannis will eternally be pleased about the chance to put on these Kobes, for what they meant to his journey. He understands how a pair of footwear may help a child chase a dream.

And now, together with his personal signature sneaker, he has the prospect to pay it ahead.

Giannis Antetokounmpo is surrounded by followers as he leaves a basketball courtroom in Athens on June 28. Antetokounmpo was again house in Greece to debut his first sneaker and host a Three-on-Three basketball event he sponsors together with his brothers.

Petros Giannakouris/AP Photograph

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Aaron Dodson is an affiliate editor at The Undefeated. Typically mistaken for Aaron Dobson, previously of the New England Patriots and Arizona Cardinals, he was one letter away from being an NFL vast receiver.

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